For some reason your real estate marketing did not reach your target audience. It’s important to find out why. There are so many factors crucial to your successful home sale. Every minute marketing detail matters or your home will get lost in the crowd. Below are just some of the important factors in a successful home sale.
- Did your agent profile your likely buyer and target your home’s marketing efforts where the buyers are? Or did he just put your home in the MLS and wait for the phone to ring? If your agent doesn’t effectively use multiple Social Media sites such as Facebook, YouTube, Pixelpipe or Vflyer, run! That is where the buyer’s are today.
- Did your agent use Professional Photography or Video? Poor photography or few photos means fewer showings. Fewer showings can mean no offers or low offers and most definitely not multiple offers. Through the power of the internet, and the comfort of their chair, your buyer should be able to view your home’s interior, exterior, floor plan, and complex amenities 24/7.
- Did you stage and edit your home to sell? Buyers need to feel an emotional connection to your home. There is a reason new home builders spend so much money on their models. We live in our homes differently than when we sell them. Consider hiring a professional stager or hire a realtor who will assist you in staging and editing your home.
- Is the MLS printout detailed and accurate? Is your condo complex misspelled or missing entirely? Is it Arbor Lake, Arborlakes or Arbor Lakes? If your home doesn’t accurately show up in the MLS searches, you get fewer buyer showings; longer market times, a lower sales price and possibly an expired listing because your condo never showed up on the MLS searches!
- Are you Cooperative Sellers? – You are an important partner in the successful sale of your home. Make your home tough to see and you will shrink the showings, particularly not a good thing in high inventory markets.
- Did you select the right agent? Did your agent truly understand the importance of massive online marketing targeted to your specific buyer profile? Did your agent back up their promises with a hassle free listing cancellation policy so you’re not stuck in a long term contract? Did your agent agree to only represent your interests in the sale and not the other guys too?
- What’s your motivation? I can’t be more motivated to sell your home than you are. Is this the right time for you to sell your home? Let’s have an honest, candid conversation about why you want to sell your home.
- Did your agent keep you informed? Know the market conditions and be ready to adjust to dynamic market conditions, price changes and feedback from showings. View the information you gather as if you were the buyer.
Cedros Homes is the most comprehensive guide to beach homes and beach condos in Solana Beach, Del Mar and Carmel Valley. Our goal is to provide you the very best possible financial real estate outcome, while enhancing your real estate experience and the communities we live in at the same time. A lofty goal for sure, but we really try.
Our “CAGE FREE” real estate pledge to you
- Hassle Free Listing Policy: You can cancel any time.
- Transparent: We either represent the buyer, or the seller, not both at the same time!
- Collaborative: We use only permission based marketing* to implement your individualized marketing plan.
- Creative: We profile your target buyer. We then harness the latest social media and online marketing tools to present your home to those buyers where they are looking!
- Paperless: Please join us as as we try and save a few more trees.
*Permission marketing is the privilege (not the right) of delivering relevant messages to people who actually want to get them.
If what we have to say about selling your home resonates with you, contact us at 858-442-5797 or info@cedroshomes.com.
