Do you want to know how to generate multiple offers in today’s market?  Would you like to increase the odds of your home selling above asking price or at least above market comparables?. Wouldn’t it be nice to sift through several offers and pick the best one?  It can be done when you follow the strategies below.

MULTIPLE OFFER success for our clients. By implementing the strategies above, this Palm Street listing in Morley Field recieved five offers and sold above market comparables.

• First, you must price the home just under fair market value.  Your goal is to get people off the fence and to act now.  Your home must be percieved as a good value relative to the competition.   Your price strategy can be achieved via value range pricing or fixed range pricing but you must select the price and strategy that best supports the highest amount of people viewing your home online and in person.  Keep in mind that buyers search in price ranges.

• Second, you must have excellent staging and professional photography from day one in the MLS.  Do not put your home in the MLS until you have the professional photos available and your home is “ready” to show.  You may be able to edit and stage your home yourself or with the help of your realtor.  I regularly assist my sellers with editing and staging who don’t opt to hire a professional stager.

• Third, your home has to be listed in the MLS at least five days prior to the start of any showings with a specified date for review of offers. The objective is to build up interest and create pent up demand.  This also decreases the inconvenience of having your home on the market for extended periods of time as you condense the showings.  This MLS marketing time allows time for the extensive online marketing efforts of your agent to bear fruit.  Busy professional buyers need time to become aware that your home is for sale and make arrangements in their schedule to view it. Critical note: This marketing period in the MLS must encompass one broker caravan day and a full weekend of showings BEFORE reviewing any offers.

• Fourth, You must be prepared for intense pressure to ask you and your realtor to either allow someone in early to see the home before other buyers and agents, AND/OR pressure you to accept the first offer in on your home or risk losing it.  You must have faith in your realtor when they tell you that if you recieve one offer on the first day your home hits the market, the odds are incredibly high that you will recieve many more in the days following. Your agent must be fair, consistent, and forthright to all agents so that no one gets an early sneak peak.  Let all agents know that the best offer will win, not the agent with the inside track OR the first offer in.  It’s not a horse race.